Mindshare

There are over 700m Facebook users in the world, sharing more than 30bn pieces of content each month. Apple had more banked cash ($75.8bn) than the US government ($73.7bn) at the height of the US debt problems in August and there were 25bn tweets sent on Twitter in 2010, with 6,939 tweets per second being sent in Japan, 4 seconds after midnight on New Year’s Day 2011. These statistics are just a few that show the awesome power or technology and social media. In this session we hear from the leading practitioners in the region, and global experts, as we understand how the whole world is becoming more social and how brands can take advantage.

The social web and the future for brand advertising

Fredrik Bernsel, Sales Director EMEA Partners, LinkedIn

Brands & Social: The client viewpoint

Volker Hirsch, Director of Business Development, RIM (BlackBerry)

Q&A and voting

Digital technology is not only giving consumers unprecedented access to new services and information at their fingertips, it is also overturning and evolving established business models. In this session we hear from the media owners and specialists to understand how the advance of technology is having an impact on some of the largest mediums.

The future of print

Juan Senor, Partner, INNOVATION Media Consulting

Get more out of radio

Steve Smith, Chief Operating Officer, Arabian Radio Network

The future of broadcast

Part 1 – The global perspective

Jonathan Howlett, SVP International Sales, BBC Worldwide

Part 2 – The regional perspective

Mazen Hayek, Group Director of PR & Commercial/offcial Spokesman, MBC Group

A whistle-stop tour of the very best in media innovation from around the world. This session will showcase successful examples of brands using social, digital and broadcast media to create impact and to increase sales across different sectors.

Trends in media creativity

Greg Brooks, Content Strategy Director, C Squared

Death of the target audience

Roy Haddad, Chairman & CEO, JWT MENA

Q&A and voting

Digital marketing spend is surpassing traditional media spend in many markets around the world, not least the UK. As the global trend for digital revenues to rise continues, we hear three perspectives on the future of digital media in the region and how we can take advantage of this global shift in power. The client, platform and agency will share the stage and come together to debate the big question – has digital spend overtaken traditional media spend forever?

The client perspective

Suresh Balaji, Global Head of Media and Marketing Innovation, HSBC

Syed Ahmed, General Manager – Marketing, Nissan Middle East

The platform perspective

Ahmed Nassef, Vice President & Managing Director, Yahoo! Middle East

Ari Kesisogly, Regional Head, Google

The agency perspective

Ajaz Ahmed, Founder, AKQA

Norm Johnston, Global Digital Leader, Mindshare