CEO, Mindshare MENA Region
Samir began his career at Pan Arab Research Center (PARC) in 1986 where he worked for 7 years. He moved from Lebanon to the Gulf in the 1990s and in 1993 took up the post as Media Manager at MEMAC Ogilvy, where 4 years later, he was promoted to Group Media Head.
He has been actively involved in all industry issues and committees since he started his career and has developed strong experience in all aspects of the media and research business.
In 1999, Samir was appointed as Regional Managing Director for Mindshare GCC when Mindshare MENA was founded. He was promoted to his current role as CEO, Mindshare MENA in October 2004.
Samir is a Lebanese national and is married with 3 children. He holds two masters in Statistics and Computer Science.